Step 1 of 7

Configure the market

All assumptions are editable. The sample Digital Subscription Services market is pre-loaded.

Market definition

Real data

Market name

Industry

Description

Geographic market

Target market size (people)

Market trends

Model assumption

Market maturity

External economy

Growth rate · 1.2% / round

Initial penetration · 42%

Avg. subscription purchasing power ($/mo)

Consumer agents

Competitors

Rounds (months)

Replications

Random seed

Each agent represents ≈ 6,000 real consumers. Changing these settings requires regenerating agents.