Step 2 of 7
Consumer population
Agents keep persistent static traits; their brand affinity and subscriptions evolve during the simulation.
Segment distribution (editable)
Model assumption
Price Seekers
Students and budget-conscious households that chase deals.
Share · 34%
Price sensitivity · 0.85
Premium Enthusiasts
High-income professionals who pay for quality and features.
Share · 20%
Price sensitivity · 0.20
Habitual Loyalists
Low switching, stick with what they know.
Share · 26%
Price sensitivity · 0.45
Digital Explorers
Early adopters who trial new services frequently.
Share · 20%
Price sensitivity · 0.50
No agents yet
Generate a population from the segment distribution above. The same seed always produces the same agents.