Step 3 of 7

Competitor agents

Each company observes market share every round and reacts according to its strategy and resources. ★ marks your company.

Design intervention →

★ Nova+ (your company)

Real data

Name

Price ($/mo)

Positioning

Offering

Quality · 0.68

Reputation · 0.45

Marketing budget ($k/round)

Initial share · 12%

Competitive strategy

Resources ($k)

Targets:Channels: Social, Search, Influencers

Streamly

Model assumption

Name

Price ($/mo)

Positioning

Offering

Quality · 0.82

Reputation · 0.85

Marketing budget ($k/round)

Initial share · 42%

Competitive strategy

Resources ($k)

Targets:Channels: TV, Search, Partnerships

BudgetBox

Model assumption

Name

Price ($/mo)

Positioning

Offering

Quality · 0.48

Reputation · 0.55

Marketing budget ($k/round)

Initial share · 28%

Competitive strategy

Resources ($k)

Targets:Channels: Social, Display

Pulse

Model assumption

Name

Price ($/mo)

Positioning

Offering

Quality · 0.66

Reputation · 0.60

Marketing budget ($k/round)

Initial share · 18%

Competitive strategy

Resources ($k)

Targets:Channels: Influencers, Social